How It All Began
Willow Green (a direct translation from the Chinese characters Liu qing) was a visionary, a role model, and the founder of the brand that bears her name. She was a challenger who proved that anything was possible. Liu Qing started her business with a simple premise: Anyone who seeks to can age gracefully.
One day in 2017, she had a meniscus tear. She consulted an orthopaedic surgeon, who advised her to have a knee replacement as the steroid injections wear off over time. Liu Qing was hesitant—she wanted to seek a natural remedy.
One day, she visited a Chinese restaurant with Chen ShuCheng, a veteran Mediacorp artiste, she was offered a bowl of delicious collagen jelly made from fish scales. The restaurant management traditionally reserved that dish for their chefs and service staff, who worked long hours standing. Liu Qing wanted to buy the delicacy but she was told it was not for sale. Knowing that the collagen would help slow down the need for surgery, she searched for the recipe hoping to make it for herself. She created the product purely because of her knee pain. She was desperate for a non-invasive solution to relieve her pain.
She started experimenting with a passion by creating her own concoction in her kitchen. The results were spectacular when she regained her agility within just a few weeks. In addition, she experienced significant improvements in her skin complexion too. She was amazed at how well the home-brewed collagen worked on her skin. She saw results in her family and friends, as well as the younger and older generation.
Growing customer demand encouraged Liu Qing to find a way to produce her product in larger batches. She worked with Food Innovation and Resource Centre (FIRC), a joint initiative between Singapore Polytechnic and Enterprise Singapore, and together, they developed a convenient 4,000 mg collagen. Liu Qing soon discovered that packaging the jelly in these sachets would require the addition of sugar and preservatives, which Liu Qing was reluctant to do. The finished product was successfully launched in 2018 under the company name Dahmeh Pte Ltd—sugar-free, odour-free, and wonderfully palatable in glass jars.
A Game Changer
Liu Qing, a businesswoman, believed that to make a sale, she had to let people taste the product. She worked hard to improve the product and users’ experience. She refused to settle for anything less than the very best, constantly challenging the status quo!
Today, we can appreciate the fish collagen jelly we have now. It is sugar-free. It can be used for many applications, such as broth, steamed fish, or simply drunk with two spoons of honey. Mix the jelly with a flavoured effervescent tablet for a refreshing serving of collagen and vitamins.